Digital Out-of-Home (DOOH) campaigns represent a dynamic and innovative approach to reaching audiences in the physical world through digital displays. In an era where traditional advertising mediums face challenges in capturing attention, DOOH offers a captivating solution by blending the power of digital technology with the visibility of out-of-home advertising.
DOOH campaigns leverage a variety of digital platforms such as billboards, transit displays, digital signage in malls, airports, and other high-traffic areas. What sets DOOH apart is its ability to deliver dynamic, real-time content that can adapt to the context and audience in ways traditional static billboards cannot.
Our first DOOH campaign was managed for one of the biggest sportsbook brands in Poland – Superbet. Together with our partner, we set the goal and work closely to make sure that campaign will reach the desired effect.
DOOH utilizes advanced targeting capabilities to ensure messages reach the right audience at the right time and place. This time we reached travelers from Warszawa Centralna Train Station, presenting them with an interesting campaign, which was focused on brand awareness. The ability to reach large audiences in public spaces makes DOOH an invaluable medium for spreading awareness of the brand, which for Superbet was another step in their strategy and for us as the company another step into new solutions in programmatic marketing.
