iGaming Paid Media,Creative & OrganicSocial Agency.

BugsyEmpire is an iGaming marketing agency that acquires and retains players for sweepstakes, social casino, real money gaming, lottery and prediction market brands. We manage $150M+ in yearly paid media for 100+ iGaming brands as a Google, Meta, Snapchat and TikTok partner. Our 45+ in-house specialists run paid social, PPC, programmatic, creative, organic social, SEO and CRM as one team, starting with tracking before budget scales. Below: what we do, why a specialist matters under gambling ad rules, the verticals and markets we cover, our five-step process, results, pricing models and how to choose an agency.

An iGaming marketing agency plans, buys and measures marketing for online gambling and gaming brands (casinos, sportsbooks, sweepstakes and social casinos, lotteries, prediction markets) with one goal: profitable players. Success is counted in FTD (first-time deposit: the first time a registered player funds their account), CPA (cost per acquisition, here the cost of one depositing player), LTV (lifetime value: net revenue a player generates over the whole relationship) and retention. Clicks and impressions are diagnostics, not results.

Three things separate iGaming marketing from marketing anything else. Gambling ads are restricted on every major platform, so certification, licences and age targeting decide whether a campaign can run at all (details in the specialist section below). Creatives and landing pages have to carry age warnings and responsible gambling information before a single impression is served. And the funnel does not stop at the deposit: CRM, VIP management and reactivation decide whether the acquisition cost is ever recovered.

Our offer maps to that reality in three disciplines. Paid acquisition brings new players in. Creative and community give them a reason to click and a reason to stay. Growth and retention make each player worth more over time. One team runs all three, so tracking and attribution are shared and nothing is lost in a hand-off between agencies.

We cover the whole player journey in three disciplines: paid acquisition brings new players in, creative and community give them a reason to click and stay, growth and retention make each player worth more over time.

Paid acquisition: paid social, PPC, programmatic and app installs

Paid acquisition takes the majority of the $150M+ yearly spend, across four channel groups:

• Paid social: Meta, Snapchat, TikTok, X and Reddit. We hold official partner status with Google, Meta, Snapchat and TikTok, which means we work inside each platform's gambling approval process daily instead of discovering it mid-campaign.
• PPC, Search and Performance Max: search campaigns plus PMax (Google's campaign type that buys across Search, YouTube, Display, Discover, Gmail and Maps from one budget, driven by Google's automation). Our PPC team has managed $10M+ in iGaming paid search spend. More: iGaming PPC agency.
• Programmatic: ad server and DSP setup (demand-side platform: software that buys ad impressions automatically across sites and apps in real-time auctions), retargeting, retention campaigns and programmatic DOOH (digital out-of-home: digital screens in stadiums, transport hubs and retail). Case: programmatic DOOH for Superbet. More: programmatic.
• App install campaigns: AppLovin, Moloco and Liftoff, the mobile ad networks that optimise toward installs and in-app events such as registration and first deposit.

Creative and community: ad creatives and organic social

Our in-house creative team produces static and dynamic banners, animated statics, gameplay videos, AI UGC (user-generated-content style video made with AI actors), testimonial videos, high-fidelity brand videos and landing pages. Typical turnaround is 7 working days. Every asset is built against Meta and Google gambling policies from the first frame, which costs less than redesigning a rejected ad. More: iGaming design agency.

Organic social media management covers Facebook, Instagram and X: content strategy, daily publishing, community management, giveaways and monthly reporting. Organic sits on the same calendar as paid, so a promotion lands in feeds and in ads in the same week. More: organic social.

Growth and retention: SEO and CRM

SEO and content work for both operators and affiliates: technical SEO, content programmes and the search visibility that keeps acquiring players after a campaign ends. More: iGaming SEO agency and consulting.

CRM consulting covers lifecycle strategy and hands-on platform execution in Customer.io, Optimove, Smartico and Fast Track: segmentation, journeys, VIP management, reactivation and promo calendars across email, SMS and push. More: CRM consulting.

A generalist agency learns gambling ad rules on your budget. Those rules are specific, documented and enforced by account suspension, so there is no cheap way to learn them.

Google requires gambling advertisers to hold a Google certification for every country they target, backed by a valid local licence and a dedicated domain, with licence details visible on the site. Landing pages must show an age warning, addiction resources, terms and conditions, the licensee name and the licence number. In the United States, only state-licensed operators may advertise, and no ad may target users under 21. Social casino games need a separate certification and a separate account, and may not use real-money gambling brand names or logos (source: Google Ads Gambling and games policy).

Meta runs gambling ads only with its prior written permission. Meta's definition explicitly covers sweepstakes, casino games, betting, lotteries, fantasy sports, poker and skill game tournaments, and it extends to affiliate landing pages. Minimum targeting is 18+ (source: Meta Advertising Standards via Meta Business Help Centre).

What that means in practice: disapproved ads, suspended accounts and rejected certifications are the standard price of a generalist learning curve. We are a Google, Meta, Snapchat and TikTok partner and run iGaming accounts daily across sweepstakes, social casino and real money gaming.

Tracking is the second reason to hire a specialist. An iGaming funnel has steps a standard e-commerce setup never captures: registration, KYC (know your customer: identity and age verification), deposit, then redeposit. We set up tracking and MarTech (the marketing technology stack: analytics, attribution, CRM and automation) before budget scales, so bidding optimises toward deposits instead of form fills. Platform rules change often; this section reflects the policies in force as of November 2026.

We work across regulated real money gaming and the US promotional models that most agencies have never run.

Sweepstakes and social casino marketing

Sweepstakes casinos run on two currencies. Gold Coins are bought or given free, carry no cash value and are used for fun play. Sweeps Coins are given free, including through a free "no purchase necessary" entry route, and are redeemable for prizes. The model is legal in most US states, but each brand maintains its own excluded-state list, so geo-targeting and ad copy have to match that brand's eligibility rather than a generic US setting. Social casinos are play-for-fun with no prize redemption at all, and on Google they need their own certification and their own account. Our case study "Breaking Into the U.S. Sweepstakes Market" documents a launch in this vertical. Full service details: sweepstakes casino marketing agency.

Real money casino, sportsbook and lottery

Real money gaming is where our European client base sits: Superbet, Fortuna, Betclic and Betsson. We also run campaigns for the UAE national lottery. Real money campaigns go live only in licensed markets, with per-country certification in place before spend starts, which is why market entry work begins with licence and domain checks rather than creative.

Emerging verticals: prediction markets, ADW and pack ripping

Prediction markets are platforms where users trade contracts on the outcome of real events. ADW (advance deposit wagering) is online betting on horse racing from a pre-funded account, a US-specific model. Pack ripping and card games cover opening digital or physical trading card packs online. Platform rules in these three verticals change faster than in casino or sportsbook, so early operating experience is worth more than a playbook.

Geography is the first filter in any agency shortlist, because a licence and an ad policy both stop at a border.

• North America: 50+ brands across the US and North America, including the sweepstakes and social casino operators driving most of the current US growth.
• Europe: headquarters in Nicosia, Cyprus; clients include Superbet, Fortuna, Betclic and Betsson.
• Asia and Middle East: campaign experience in Japan and the UAE, including the UAE national lottery.

Each campaign is built to the licence and advertising rules of its own market, never cloned across borders.

Every program follows five steps, and nothing scales before the first one is done.

1. Track

We set up conversion events for registration, KYC, FTD and redeposit, and validate attribution before media spend grows. Tracking and MarTech come first because every later decision (which channel, which creative, which audience) is only as good as the deposit data behind it.

2. Test

We run controlled budgets across channels, audiences and creatives to find what converts in your markets. Testing stays deliberately small and fast, so a wrong hypothesis costs a few days of budget instead of a quarter.

3. Acquire

We scale the winning channels (paid social, PPC, programmatic, app installs) against agreed CPA and FTD targets. Scaling runs channel by channel, so a rising CPA in one place does not hide inside a blended average.

4. Engage

Organic social, creative refresh and CRM keep new players active after the first deposit. This is the step acquisition-only agencies skip, and it is where the acquisition cost is either recovered or lost.

5. Optimise

We optimise continuously against CPA, CTR, conversion rate, retention and ROI, and feed campaign results straight into the next creative brief. Because creative, media and CRM sit in one team, that loop takes days instead of a vendor cycle.

Snapchat published a success story about our work, which makes it third-party proof rather than our own claim: 400% growth in our client roster year on year, $10M in client spend on Snapchat in 2025, and a 180x increase in gross advertising volume year on year. Our COO Karolina Moscicka named the driver: "Story Ads quickly became our strongest performer."

Our case studies cover five programmes:

• CRM with Customer.io and Optimove: lifecycle rebuild across segments, journeys and cadence.
• Breaking into the U.S. sweepstakes market: market entry for a sweepstakes operator.
• Programmatic DOOH for Superbet: digital out-of-home at scale.
• Audit for Fortuna: account and tracking audit feeding a prioritised fix roadmap.
• Partnerships with RealMadryt.pl and FCBarca.com: football media partnerships.

The scale behind those cases: 1K+ projects delivered, 100+ iGaming brands, $150M+ in yearly paid media spend, 12+ years in iGaming.

Use seven checks. Our own answer sits next to each one, so you can score us against the same list you use on everybody else.

1. Vertical match: has the agency actually run your vertical (sweepstakes, social casino, real money gaming, lottery)? Ours: all four, plus prediction markets, ADW and pack ripping.
2. Platform status: is it an official partner of the platforms you need? Ours: Google, Meta, Snapchat and TikTok.
3. Compliance workflow: can the team explain certification and landing page requirements in the first call, without notes? That single test separates specialists from generalists faster than any case study.
4. Proof in deposits: ask for case studies with FTD, CPA or retention figures, not impressions and reach.
5. Tracking first: does the agency audit your tracking before it spends your money? If not, the reported CPA is fiction.
6. In-house or outsourced: who actually makes the creatives and runs the accounts? Ours: 45+ in-house specialists across paid media, CRM, search, programmatic, creative, SEO, tech support and web and app development.
7. Scale and adaptability: can the agency grow with you into new markets and absorb a regulatory change without pausing the whole programme?

Three red flags are worth walking away from: a retainer with vague scope and no monthly deliverables list, a CPA deal with no written definition of what counts as an FTD and how fraud is handled, and any guarantee of rankings or deposit volumes. Nobody can guarantee a regulated-market outcome, and we do not.

Four pricing models are used across the market, and each one places risk somewhere different:

For paid search management specifically, published industry guides put monthly management fees between $1,500 and $10,000, or 10% to 20% of ad spend, depending on market complexity. Treat that as a market reference point, not our rate card.

BugsyEmpire prices per channel mix, number of markets and spend level.

Build your plan

Wojciech Stellmach is CEO and co-founder, and speaks publicly about iGaming acquisition: an interview in iGaming Expert (July 2025), a feature in NEXT.io (November 2025) and a video interview at SiGMA Europe. Karolina Moscicka is COO and is quoted in Snapchat's own success story about our Story Ads work.

Behind them sit 45+ in-house specialists across paid media, CRM, search, programmatic, creative, SEO, tech support and web and app development. Our office is at Aigyptou 12, 1097 Nicosia, Cyprus.

Is BugsyEmpire a gambling marketing agency? Yes, and iGaming is all we do: sweepstakes, social casino, real money gaming, lottery, prediction markets and daily fantasy sports.

Can you run gambling ads on Google and Meta? Yes, for licensed brands in permitted markets. Google requires certification per country and Meta requires prior written permission; we prepare and manage both processes.

Do you work with sweepstakes casinos? Yes. We run 50+ brands across North America and have a published case study on entering the US sweepstakes market.

How fast do you produce creatives? Typically within 7 working days, from brief to delivery in all required sizes.

Can I hire you for one channel only? Yes. Every service is available standalone, including creative and organic social, or integrated with paid media.

Which metrics do you report? CPA, CTR, conversion rate, retention and ROI, with FTD as the primary acquisition conversion.

How soon will we see results? Paid channels produce their first usable data during the test phase. For SEO, ranking gains are typically expected from month three; that is an industry expectation, not a promise we make.