Home/Case studies/Sweepstakes
Sweepstakes, growth

Breaking into the U.S. sweepstakes market

BugsyEmpire team17 January 2025

At BugsyEmpire, we pride ourselves on delivering exceptional results, and our entrance into the U.S. sweepstakes online casino, sportsbook and poker market is a testament to our expertise.

U.S. sweepstakes

Launching from scratch

We have had the privilege of partnering with innovative brands like Clubs Poker and MyPrize.us, launching their marketing efforts from scratch and scaling their campaigns to remarkable heights in record time.

A 360-degree marketing strategy

For these clients, we implemented comprehensive 360-degree marketing strategies, leveraging platforms such as Google, Meta, Snapchat, X, Reddit and Bing, and utilising programmatic channels for acquisition, retargeting and branding.

Our approach combined industry best practices with meticulous A/B testing, not only for campaign setups but also for ad designs. By refining every aspect of their marketing efforts, we achieved rapid growth, scaling budgets significantly from month to month while maintaining strong performance metrics.

Tracking and CRM foundations

We supported our clients with tracking, data layers, UTM parameters, pixels and CRM strategies to ensure data tracking and performance optimisation across all channels.

Tracking and data layersUTM parameters and pixelsCRM strategy

Working closely with our clients, we aligned our goals to aim for the best possible growth of their projects, driving sustained success and setting them up for long-term achievements in the U.S. market.

What came next

We are partnering with new brands each month, and at the time of writing we were set to begin working with four new brands in the U.S. market, further solidifying our presence in the industry.

Let's find out if we're a fit.

Tell us what you're building, where you want to grow and what's limiting performance. We'll find the right approach.

Our contacts
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.