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Case study

How a strategic partnership between Snapchat and BugsyEmpire unlocked immense returns in iGaming advertising

BugsyEmpire team8 January 2026

At BugsyEmpire, we are always looking for the next edge in digital advertising: a way to grow smarter, reach better audiences and deliver outstanding results for our clients. That is why our partnership with Snapchat has been a game changer.

Snapchat for Business

Through Snapchat's advertising platform and their industry-leading support, we have been able to unlock new opportunities and drive exceptional performance, especially within the competitive vertical that is iGaming. Here is how this partnership helped scale success for our campaigns and clients alike.

Strategic collaboration through Snapchat's partner ecosystem

In 2025, we officially joined Snapchat's Indie Agency Partner Program, a move that transformed how we approached performance marketing. This program gave us access to:

  • 1:1 training with Snapchat experts
  • Creative strategy consultations
  • Faster onboarding and streamlined campaign processes

These resources helped us sharpen both our strategy and execution, allowing us to scale faster without sacrificing efficiency.

Creative formats that drive engagement

One of the key factors behind our success was leveraging Snap Ads and Story Ads, formats that naturally fit the Snapchat user experience. These ad styles integrated seamlessly into everyday interactions and delivered strong engagement metrics, helping us achieve:

  • Lower CPMs and CPAs
  • Higher click-through rates
  • Improved brand recall and visibility

By making our creative feel native to the platform, we reached audiences more naturally and effectively while keeping costs in check.

Read more about our partnership with Snapchat on their website.

Results, powered by our partnership with Snapchat

Thanks to the combination of platform innovation and collaborative strategy, we have hit some remarkable milestones:

400%year-over-year growth in our client roster
$10M+total client advertising spend on Snapchat to date
180xincrease in gross advertising volume YoY

These results reflect not just bigger spend, but smarter spend: campaigns that drive real performance and help our clients win in crowded digital marketplaces.

Why this partnership matters

What truly sets our work with Snapchat apart is the collaborative mindset behind it. The Snapchat team did not just provide tools; they offered insights, feedback and strategic support at every step. That ongoing dialogue translated into:

Faster creative testingMore effective scalingConsistent achievement of performance goals

Now Snapchat is not just another channel in our toolkit. It is a trusted growth driver that delivers real, measurable impact.

Looking ahead: more growth, more innovation

As the digital landscape evolves, so does our approach. Our success with Snapchat has shown that even in competitive industries, the right mix of creative strategy, platform support and data-driven optimisation can unlock sustainable growth.

We are excited to continue pushing the boundaries with Snapchat, helping our clients reach new heights and setting new standards for performance in digital advertising.

Are you ready to elevate your campaigns like we did? Let's talk.

Let's find out if we're a fit.

Tell us what you're building, where you want to grow and what's limiting performance. We'll find the right approach.

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