Why an audit
By conducting a thorough audit, each company can identify areas for improvement and make sure it gets the most out of the advertising budget.
For Fortuna, one of the biggest sportsbooks in Poland, this was an important and very intensive audit, which helped them improve all imperfections in their daily work.
The PPC audit
Fortuna got a full review of ad campaigns across platforms like Google Ads, Bing Ads and social media. This involved examining keyword relevance, ad copy effectiveness, bid strategies and overall campaign performance metrics.
The programmatic audit
A programmatic audit assessed the client's automated ad buying processes. It involved evaluating targeting criteria, ad placements, audience segments and bidding strategies.
The result
Both audits provided valuable insights into Fortuna's advertising efforts, allowing them to make data-driven decisions to enhance performance and drive better results.
Whether it is refining keyword targeting in PPC or optimising audience targeting in programmatic, a thorough audit is the first step toward advertising success.
