Creative Services

BugsyEmpire is an iGaming design agency focused on performance: we design ad creatives, videos and landing pages for sweepstakes, social casino, real money gaming, lottery and prediction market brands, and judge them by CPA, CTR and conversions, not awards. Our in-house team produces seven ad formats, from static images to gameplay videos and AI UGC, typically within 7 working days, built to Meta, Google, TikTok and Snapchat gambling rules from the first frame. Below: what we design, the formats, how landing pages are built, how compliance is handled, how we measure creative, and how a project runs.

Our iGaming design services split into three lines: static and dynamic banners; video and animated reels; landing pages and branding. All three are built for brands running paid media on Meta, Snapchat, TikTok, Google and programmatic, plus organic social.

We are a performance design agency. If you need slot game art, a live casino studio set or an expo stand, a product design studio is the better fit. If you need creatives and pages that win auctions and pass ad review, that is our job. The distinction matters because "iGaming design agency" covers two different businesses: brand and product studios that design logos, casino interfaces and game art, and performance design teams that feed a media buying operation. We are the second kind, and the difference shows up in what we measure.

Design is available standalone or alongside our paid media teams. When both run together, campaign results go straight into the next creative brief instead of through a vendor cycle.

Seven formats cover every placement from feed to CTV. Each is built for a job in the funnel.

Static images

Static images are single-frame ads for feeds, stories and display placements. They are the fastest and cheapest way to test which hook and which offer actually move a click, which is why a new campaign usually starts here before any video budget is committed.

Animation of statics

Animation of statics adds movement to a static that has already won: moving symbols, counters, light effects. It lifts thumb-stop rate without the cost of a full video production, so a proven concept gets a second life instead of being replaced.

Gameplay videos

Gameplay videos show real game moments (spins, bonus features, wins), cut for 6 to 30 second placements. For sweepstakes and social casino brands the rule is strict: show coins, never money, because a cash framing breaks both the model and the platform policy.

Gameplay and reaction

Gameplay and reaction is a split screen with gameplay on one side and an AI actor reacting on the other. The format reads as native on TikTok, Reels and Snapchat, where a reaction face is the convention rather than the exception.

Real life AI UGC

Real life AI UGC is user-generated-content style clips made with AI actors: casual, phone-shot, built to blend into a feed rather than interrupt it. Actors are cast to look clearly adult, and for UK campaigns clearly 25+, which is a compliance requirement rather than a style choice.

Testimonial video

Testimonial video has an AI actor telling a player-style story about the product. Claims stay factual and inside platform rules, and we present AI actors as AI actors rather than as real players.

High-fidelity brand videos

High-fidelity brand videos are polished brand films for awareness, connected TV and launches, where production value carries the brand rather than the offer.

Dynamic banners sit alongside all seven: banner versions that change content automatically per market, audience or offer, which is how a campaign across eight licensed markets ships without eight separate builds.

An iGaming landing page has to do three jobs at once: match the ad, convert, and pass compliance. We build mobile-first, with separate desktop and mobile versions, and handle UI/UX, coding and animation in-house.

Six things decide whether the page works:

1. Message match: the page repeats the ad's offer and its visual language, so the player does not arrive wondering whether they clicked the right thing.
2. One clear action: register or play. A second competing call to action costs conversions.
3. Significant terms next to the offer, not buried in a linked T&Cs page, because a wagering requirement discovered after signup produces a complaint rather than a deposit.
4. The compliance footer required by Google's gambling policy: age warning, addiction resources, terms and conditions, licensee name, licence number and privacy policy.
5. Fast load, because paid traffic arrives on mobile connections and a slow page is paid-for traffic thrown away.
6. Consistent campaign branding: logo use, colours, type and illustration style carried across ads, landing pages and social, so the funnel looks like one brand.

Where a brand has no campaign identity yet, we build one. Where brand guidelines exist, we work inside them.

Rejected ads cost days, and a suspended account costs a quarter. Compliance is built into the first frame rather than checked at the end, and this section reflects the rules in force as of November 2026.

Platform policy. On Meta, gambling ads including sweepstakes run only with prior written permission and a minimum 18+ targeting setting. On Google, ads must not target or appeal to minors, and social casino creatives must not use real-money gambling brand names or logos and must state that the game offers no real money gambling. TikTok and Snapchat apply their own equivalents, which is where partner status earns its keep: we work inside those approval processes daily.

UK CAP Code. Rule 16.3.12 prohibits creative likely to be of strong appeal to under-18s, "especially by reflecting or being associated with youth culture", which rules out cartoon styles popular with children, youth-culture references and most meme formats. CAP guidance from 14 October 2025 added a working threshold for people: anyone with 100,000+ under-18 followers is, as a rule of thumb, of strong appeal and should not feature. Rule 16.3.14 prohibits showing anyone who is, or seems to be, under 25 gambling or playing a significant role. Those three rules directly govern our illustration style, our character design and our AI actor casting, which is why UK creative briefs are scoped differently from US ones.

Sweepstakes. Sweeps Coins are never shown as cash or with a "$" symbol, and copy respects each brand's state eligibility list.

Age labels and responsible gambling marks go on every asset where the market requires them, at the design stage, so nothing has to be re-exported to add them.

Creative is judged on four metrics: CPA, CTR, thumb-stop rate (the share of viewers who stop scrolling on the ad within its first seconds) and conversion rate. A fifth number drives the production calendar: creative fatigue, the rise in CPA as the same audience sees an asset too often, which is solved by a steady flow of new variants rather than by a bid adjustment.

The loop is continuous: new hooks and formats every cycle, winners scaled, losers retired. Because our creative and media teams sit in the same building, campaign data goes straight into the next brief rather than into a quarterly review.

Proof: our creatives have driven millions in conversions across Meta, Snapchat, TikTok, Google and programmatic. Snapchat's published success story about BugsyEmpire quotes our COO Karolina Moscicka: "Story Ads quickly became our strongest performer."

A decade of iGaming design

12+ years designing for gambling and gaming brands, which is long enough to have seen three generations of platform policy and to know which creative conventions survived them.

Creative that performs

Our work is measured on CPA, not on likes or awards. A beautiful asset with a rising cost per deposit gets retired like any other.

Compliant by construction

Platform policy and the UK CAP rules are design inputs, built into casting, illustration style and layout from the first frame. The compliance section above is the checklist we actually use.

Built to a brief, not a template

Every asset is produced to your brief, market and offer. We do not resell a template library with a new logo on it.

We speak iGaming

Sweepstakes, real money gaming, social casino, prediction markets, lottery and sports betting, so a brief does not need to start by explaining what a Sweeps Coin is or why a bonus has terms.

Speed and in-house capacity

Typical turnaround is 7 working days, delivered by an in-house team inside a 45+ person agency, and we are an official partner of Google, Meta, Snapchat and TikTok.

Six steps, from brief to the next round:

1. Brief: goal, market, platform, offer and brand guidelines.
2. Concepts and format proposal: which of the seven formats fit the placement and the funnel stage.
3. Production: typically 7 working days.
4. Review and compliance check: your approval plus our policy check against the platform and market rules.
5. Delivery in all required sizes and aspect ratios per placement.
6. Performance feedback and the next round, informed by CPA, CTR and thumb-stop data from the live campaign.

We work with your brand guidelines, or build campaign branding where none exists yet.

How fast is the turnaround? Typically 7 working days, from brief to delivery in all required sizes.

Which formats do you produce? The seven formats above, plus static and dynamic banners and landing pages.

Are creatives compliant with ad platform rules? Yes. Assets are built for Meta, Google, TikTok and Snapchat gambling policies and the UK CAP rules from the first frame, including casting that satisfies rule 16.3.14.

Can you work with our brand guidelines? Yes, and we can build campaign branding where no guidelines exist.

Can we hire design without paid media? Yes, standalone, or alongside PPC, programmatic and organic social.

How do you measure success? CPA, CTR, thumb-stop rate and conversions, tracked per asset so individual creatives can be scaled or retired on evidence.