iGaming Paid Social Agency
Paid social that goes beyond likes: real traffic, communities and measurable results across Meta, TikTok, Snapchat, Reddit and X. Certified partners, in-house creative, built for the way iGaming actually converts.
Why choose BugsyEmpire for iGaming paid social?
We know what gets flagged
From Meta's strict compliance policies to TikTok's fast-moving trends, we know what converts and what gets flagged for casinos, sportsbooks, sweepstakes and gaming brands.
Full-funnel, not just awareness
Campaigns built around your goal, whether brand awareness, user acquisition, retention or engagement, with data-backed optimisation and audience targeting.
Whitelisting handled
We manage whitelisting across Meta, Snapchat, Reddit, X, TikTok and more, so accounts go live and stay live. Fewer rejections, fewer bans, more time in market.
Creative built for the feed
Static, dynamic and video produced in-house per placement, kept compliant with platform policy and iterated against CPA and player value.
Paid social across every channel that matters
One team buying, measuring and creating across the platforms where iGaming audiences spend their time.
Meta & Snapchat
Our largest paid social channels, run by specialists who work inside platform policy every day.
Full-funnel campaign structures, audience strategy and creative testing, backed by our Meta Business Partner and Snapchat Agency Partner status.
TikTok, Reddit & X
Emerging and high-intent placements where iGaming still has headroom.
We handle whitelisting, creative formats native to each platform and the tracking needed to compare them fairly against core channels, backed by TikTok Marketing Partner status.
Creative testing at scale
A continuous test programme across hooks, formats and offers.
Winners scale, losers are cut fast, and the learnings feed straight into the next production cycle, because creative is now the biggest lever in paid social.
Proven success with iGaming brands
Trusted by leaders in the social and sweepstakes space, with more than a decade of iGaming experience spanning Europe, Asia and the US. Our partnership with Snapchat unlocked outsized returns in iGaming advertising, and we hold certified status across Meta, TikTok and Snapchat.
Read the Snapchat success storyFrequently asked questions
Meta and Snapchat are our largest channels, alongside TikTok, Reddit and X. We also run app install campaigns through AppLovin, Moloco and similar where an app is part of the funnel. Channel mix follows where your audience converts.
Yes. We are a Meta Business Partner, TikTok Marketing Partner, Snapchat Agency Partner and Google Partner. In a regulated category, certified status means better support, earlier access and a direct line when accounts or creative need review.
Yes. We manage the process across the platforms that require it, with the correct setup applied from the start, so campaigns go live and stay live.
Yes. Static, dynamic and video creative is produced in-house by the same operation that runs your media, built per placement and compliant with platform ad policy.
Compliant setup, correct whitelisting, policy-aware creative, and knowing the line on each platform before we cross it. Time in market is the real asset.
Commercial reporting tied to your KPIs: spend, CPA, ROAS, conversions and player value by channel and campaign, not vanity impressions.
Yes. Full-funnel structure and strong creative matter more than raw spend early on. We build the account so budget scales into what is working.
Strict and shifting ad policies, whitelisting, fast creative fatigue and a trust barrier most sectors do not face. Generalist social agencies rarely clear all four.
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Let's find out if we're a fit.
Tell us what you're building, where you want to grow and what's limiting performance. We'll find the right approach.
