iGaming Programmatic Agency
Our programmatic media team creates and maintains campaigns for acquisition, retargeting and retention. We carry out the entire setup, from ad-server to DSP, and consult on optimising campaigns you already run.
Why run programmatic with BugsyEmpire?
End-to-end setup, not just buying
Tags, audiences, inventory and measurement are configured correctly from ad-server to DSP before the first impression is served.
Built around objectives
Acquisition, retargeting and retention run as separate jobs with separate metrics, so budget is not quietly cannibalised.
Consulting on what already runs
Programmatic already live? We audit setup, inventory quality, frequency and measurement, then optimise instead of insisting on a rebuild.
Beyond the browser
Digital Out-of-Home extends an iGaming campaign into stadium concourses, transport hubs and retail, measured against the same funnel.
Programmatic services for iGaming operators
Display, video and DOOH bought programmatically, with the ad-server and measurement layer owned by the team that buys the media.
Ad server & DSP setup
Full technical setup from ad-server to DSP: tagging, audience onboarding, inventory allowlists and brand safety.
Compliance and geo restrictions are configured up front for every market you operate in.
Retargeting & retention
Sequenced messaging for users who have visited, registered or lapsed.
Frequency and creative rotation are managed so retargeting supports CRM rather than competing with it.
Programmatic DOOH
Digital Out-of-Home campaigns that reach audiences in the physical world through digital displays, as delivered for Superbet, planned against the same acquisition and brand metrics as the rest of the mix.
Programmatic DOOH for Superbet
We planned, bought and measured the Superbet DOOH programme end to end, extending an iGaming campaign beyond digital screens into high-impact physical environments, with physical presence and digital measurement.
Read the case studyFrequently asked questions
Everything from ad-server to DSP: tagging and data layers, audience onboarding, inventory allowlists, brand safety and geo compliance, plus the reporting layer.
Yes. If your setup and inventory quality are sound, we improve what is there rather than starting again.
Through the same tracking and data-quality foundations we apply everywhere, so programmatic is judged on CPA, LTV and retention rather than viewability alone.
When brand presence is part of the objective. Bought programmatically, DOOH stays measurable and plans alongside the rest of the acquisition mix.
Our team has worked across established and emerging iGaming markets in the US, Europe and internationally, adapting inventory, creative and compliance to local rules.
Other services
Let's find out if we're a fit.
Tell us what you're building, where you want to grow and what's limiting performance. We'll find the right approach.
