CRM Consulting
Retention is where the margin lives. Our CRM team runs player lifecycle marketing end to end, from segmentation and journey design to live campaigns and VIP care, led by operators who have run these programmes, not just advised on them.
Why choose our iGaming CRM consulting?
Led by an operator
Our CRM leadership has run retention and product for major operators, including Betsson, Betclic, LeoVegas and Totalizator Sportowy.
Strategy and execution in one team
We design the lifecycle strategy and build the campaigns inside your platform, so retention programmes actually ship.
Platform-fluent
Hands-on in Customer.io, Optimove, Smartico and Fast Track, and able to advise on platform selection.
Built for the full lifecycle
Retention, reactivation, VIP, segmentation and product run as one system, so a player is activated, kept, grown and won back.
CRM and lifecycle, from strategy to execution
Retention work that connects strategy, platform execution and player care.
Lifecycle strategy
Segmentation, journey design and the KPI framework behind them.
Retention, reactivation and VIP strategies that maximise revenue and extend player lifetime.
Platform execution
Hands-on build in Customer.io, Optimove, Smartico and Fast Track: email, SMS and push campaigns, journeys and automations taken from plan to live.
Player care & retention
Player care that acts as the bridge between the player and the platform, improving experience, identifying the right KPIs and lifting both financial performance and the product.
The full CRM function, in one place
Player Retention & Reactivation
Monthly and quarterly promo planning, retention journeys, churn prevention and win-back campaigns that bring inactive players back.
Campaign Management
Email, SMS and push built around the best-converting channels, personalised by segment, measured and improved.
VIP Management
Dedicated strategies for high-value players: segmentation, bonus logic, anticipation of needs, and personal communication that drives loyalty.
Segmentation
Player-data segmentation and long-term segment strategy that make every campaign more targeted and more effective.
Product Management
Game selection for promotions, lobby management, localized content and creative, keeping the product sharp across markets.
Optimization & Reporting
Ongoing analysis and reporting that ties CRM activity back to revenue, so retention sits in the same conversation as acquisition.
Led by people who have run retention at major operators
Enhancing CRM performance with Customer.io & Optimove
How we strengthened lifecycle marketing through better CRM strategy, platform execution and data-driven player communication.
Read the case studyFrequently asked questions
Most often Customer.io, Optimove, Smartico and Fast Track, from strategy to live campaigns. We also advise on platform selection.
Both, and you choose: full CRM management, selected solutions, one-time projects or pure advisory.
Monthly and quarterly promo planning, segmentation, player journeys, bonus policy, churn prevention and reactivation, measured and iterated.
Churn-risk identification, tailored campaigns and progressive communication, plus support for players with failed deposits.
A dedicated approach: segmenting and growing the VIP base, the right bonus strategy per player and personal communication.
Yes, with localised content, promotions and communication that fit each market.
Retention and reactivation rates, player lifetime value, deposit frequency, VIP contribution and campaign performance by channel and segment.
Operators already on Customer.io, Optimove, Smartico or Fast Track can move into execution quickly; otherwise we start with platform selection and strategy.
Other services
Let's find out if we're a fit.
Tell us what you're building, where you want to grow and what's limiting performance. We'll find the right approach.
